PROJECT- Fergie - Point of Purchase Display
Fergie - Licenced point of purchase display design
Performed design and procurement for Fergie Licenced shoes display with Caleres (formaly known as Brown Shoe Company) for retail
partners. Collaborated with in house marketing to insure that the graphic standards aligned with a 3 dimensional display including the design of patterns, materials and textiles to deliver a seamless brand experience.
Art Direction - Design - Logo - Pattern - Caleres
Art Direction - Ad Campaign - Calares
Art Direction - Crest Design - Caleres