PROJECT- Fergie Point of Purchase Display  

Fergie - Licenced point of purchase display design 

Performed design and procurement for Fergie Licenced shoes display with Caleres (formaly known as Brown Shoe Company) for retail

partners. Collaborated with in house marketing to insure that the graphic standards aligned with a 3 dimensional display including the design of patterns, materials and textiles to deliver a seamless brand experience.

  

 

Fergie - Logo and Pattern
Fergie - Logo and Pattern

Art Direction - Design - Logo - Pattern - Caleres

FERGIE POP
FERGIE POP

Art Direction - Ad Campaign - Calares

Fergie - Crest
Fergie - Crest

Art Direction - Crest Design - Caleres