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PROJECT- Fergie - Point of Purchase Display

Fergie - Licenced point of purchase display design
Performed design and procurement for Fergie Licenced shoes display with Caleres (formaly known as Brown Shoe Company) for retail
partners. Collaborated with in house marketing to insure that the graphic standards aligned with a 3 dimensional display including the design of patterns, materials and textiles to deliver a seamless brand experience.

FERGIE POP
Art Direction - Ad Campaign - Calares

FERGIE POP
Art Direction - Ad Campaign - Calares

Fergie - Crest
Art Direction - Crest Design - Caleres

Fergie - Logo and Pattern
Art Direction - Design - Logo - Pattern - Caleres

Fergie - Point Of Purchase Display
Point of Purchase Fixture Design

Fergie POP Drawing2

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